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    23 / 9 / 2020


11th year of the largest conference of the Economia media house
and The magazine Ekonom, about people in companies.


Talents aging

Active population is aging. In a few years, one-third of employees in the Czech Republic will be in their fifties and sixties. Is your company ready for this? Do you know how to adapt your employer branding and personnel marketing to this inevitable trend - will the informality of the working environment disappear from employer branding at the expense of a two-hour lunch nap? How to work with “influencers 55+” within internal communication and how to motivate them?


Eco friendly companies

Ecology as a necessity… ecology as the engine of internal corporate changes in the approach to sustainability. Who pushes it more, marketers or employees? And how much does it cost the company?


Mental Health 

As part of the forthcoming Mental Health Care Reform, the Government approved a 2020-2030 Action Plan. An integral part of that is a pilot project of the Ministry of Health and Ministry of Labour and Social Affairs in cooperation with major employers, whose objective is to implement and evaluate the mental health programme in the workplace and to obtain a relevant incentive to modify the related legal standards. What impact will the results of this project have on OSH and how significantly will it affect the relationship of employees and employers? And in home office work mode? Are we to expect destigmatization of mental disorders or lawsuits?


Robotization in HR

Will robotics spread also into HR, i.e., will Siri-type assistants become personnel managers of the future? Today there already exist programmes that are able to assess your employees from the personnel point of view. Is this the way also for the development of HR? Will your human resources department choose robots as well as they do live staff? And how will this development be reflected in personnel controlling?


EGO or TEAM?  

The person in the foreground versus the needs of the organization. An out-of-the-box opinion probe focused on the promoted society-wide self-centeredness – a psychologist's opinion on this trend, as well as a view from practice on how self-concept, mindfulness, or self-knowledge manifest themselves in the environment of companies where the individual has until recently been just a cog in the wheel.


08:30 - 09:00

Registration, welcome coffee

09:00 - 09:15

Official conference opening

09:15 - 09:45 

09:45 - 11:45

Employer branding and employees aging

Employer branding and ecology

11:45 - 12:15

Coffee break

12:15 - 12:55

Keynote speaker:
Avivah Wittenberg-Cox, Consultant, author, coach and change agent

12:55 - 13:55

Mental Health

Adam Vojtěch, Minister of Health of the Czech Republic

13:55 - 15:00


15:00 - 16:00

Robotization in HR
Bedřich Max Luft, CEO in DXC Technology

16:00 - 17:00


Petr Pavel, General, Czech Army General heads to the NATO

17:00 - 19:00

Cocktail and networking

There will be simultaneous translation for the entire course of the conference.


Avivah Wittenberg-Cox

Consultant, author, coach and change agent

Adam Vojtěch

Minister of Health of the Czech Republic

Bedřich Max Luft

CEO, DXC Technology

Petr Pavel

General, Czech Army General heads to the NATO 

We will be adding more speakers.


Denisa Kubová

Head of Economia Training

Daniel Štrobl

Psychologist, coach and therapist


Early bird

  4.500 CZK

until 31th March 

  • Standard price from 1st April
  • 6.900 CZK

Early birds
Price for 2 people

  6.750 CZK

until 31th March

  • Standard price from 1st April
  • 10.350 Kč

Early birds

  Individual *

the price according amount

  • Are you planning 
  • to come with colleagues?






Address: Papírenská 6, 160 00 Praha 6 
BUS: No. 131 from Hradčanská metro station to Goethe station.  Then walk under the railway bridge to Papírenská 6 street.
TRAIN: to the station Nádraží Podbaba. Connection from the station Masarykovo nádraží, Praha-Libeň or Praha-Holešovice.
BOAT: from Palackého bridge to Trója, then walk along the river and turn left across the bridge.
CAR: parking i possible

Klára Vonšovská
Event Manager


Denisa Kubová
Obsahový garant